How I Increased my Blog Traffic with Pinterest

One of my goals for 2016 was to “Focus” more on my Art Business Marketing and Pinterest has become my #1 referrer to my blog and shop.  A few weeks ago I shared with you The Art of Social Media and I promised I would talk to you about my Pinterest strategy.

How I increased my blog traffic with Pinterest www.carmenwhitehead.com

If you’re not paying attention to Pinterest, you’re missing out.

Here is how I increased my blog traffic with Pinterest.

First, here are the benefits of Pinterest

1. Pinterest is growing, fast.

Pinterest was the fastest growing social network in 2014. More than 70 million people are now pinning more than 14 million articles everyday, as of March 2015.

Pinterest provides me as an artist, an incredible opportunity to build brand awareness, share artwork, and understand my target customers and collectors.  It is a visual market and that makes it perfect for artwork.

2. Pinterest user demographics are changing

While Pinterest first began as a tool used mainly by women, today more people are pinning more things on more topics than ever before. Old and young, male and female, urbannites and suburbanites can all be found adding pins and browsing boards on Pinterest today. They’re looking for inspiration, new ideas, and products to purchase.

Pinterest matches my target collector more than any other social media site, even Facebook.

3. Pinterest users are shoppers

Pinterest users are more likely to be in a shopping mindset, and more likely to shop online, than any other social media network.

According to a report by Ahalogy, 86% of people on Pinterest everyday have used Pinterest while online shopping.  They also spend more on average than users of other social networks.

4. Pinterest drives more referral traffic

That’s why Pinterest is one of the top sources of referral traffic today. Pinterest drives 5% of overall online referral traffic. It’s second only behind Facebook.   As you can see in just the first two weeks of January, Pinterest is one of my top Social referrers.  I had a peak Facebook referral on the 13th from a popular page.

Pinterest

 

 

5. Pins have a long shelf life

With Pinterest new “Smart Feed” you get more out of everything you share on Pinterest than on other social networks. Since pins are collected in boards and reshared by users, a pin can drive engagement and clicks for months and even years after it is shared.

Compare that to Facebook or Twitter. A link on Twitter or Facebook only gets engagement in the first 3 hours it is shared. Pins can see clicks even more than 30 days after being shared.



 

Here is my pinning strategy…

 1. Pin daily and often

I pin on average 25 – 40 pins per day onto my boards.  I balance them to be 80% other bloggers content and 20% my own content.  I pin my main post image to multiple boards that have a content connection with that post.  I’ll also spread my pins over the first few days of the post going live instead of doing a “bulk pinning”.

2.  Use a Valuable description and size in each picture

I ensure that each of my blog posts has a pinnable photo or graphic that is as vertical as possible, the recommended size is 734 x 1102, and has information in the Alt Text portion of the photo (that’s what will show up in the pin description).  Pinterest is becoming a popular search engine and seo (search engine optimization) is important if you want to be found by your target audience.

3.  Make the Most of your Pinterest Profile

Edit your profile page using your head shot so followers know who is behind the brand.  Give them a personal connection to you.   Make sure you use relevant keywords in your profile along with a link to your blog.

4.  Organize your Boards

Make sure your most popular boards are at the top of your profile page.  Have a consistent brand look to your boards and images.   Have boards that are centered around your business and relevant to your blog.

5.  Sign up for Rich Pins

Have you heard of Rich Pins?  I hadn’t until a few weeks ago, but I noticed that some pins had more information on them than mine.  There was a prominent name and extra details of the website and a favicon.   You need to make sure you have a business account to apply for them first of all.  But, once you do, hop over to The Nector Collective, she has the best tutorial on how to get Rich Pins.

6.  Join Group Boards that are relevant to your business

This is something that I unfortunately neglected to do for months, but in the last few weeks I’ve really concentrated on pinning to a few Art centered group boards.  This has increased not only my blog traffic, but also my number of followers.  Don’t know how to find group boards?  Try PinGroupie, it’s a searchable directory for group boards.

7.  Link to your Pinterest Page on your Blog

Make it easy for people to find your account by having a widget on your sidebar.  You can get this code through your Pinterest profile page by clicking on the little gear on the top right corner.  Then simply add the code in a widget (WordPress) or html code (blogger) to your sidebar.

8. Schedule your pins

With this amount of pins it could easily take me a whole day to complete and spending that much time on Pinterest is easy to do!  So I schedule the  majority of my pins through Buffer along with my other social media (Facebook, Instagram and Twitter).   I spend some time scheduling my pins and posts to other social media every 3-4 days.    When a new post comes out I schedule it to all my social media accounts over the next week and that keeps interest and traffic much longer than just the first day.

 Here are some of the reasons I use Buffer:

  1. Save time and schedule your pins in advance.
  2. Schedule pins from your own website in bulk.
  3. Find popular images to pin from other Buffer users.
  4. Find and schedule pins from anywhere on the web easily.
  5. Schedule your repins at the best to time for maximum engagement.
  6. Create original graphics that will go viral on Pinterest.
  7. Edit your original content to be the best format for Pinterest.
  8. Measure the ROI of Pinterest with social media and traffic reports.
  9. Discover the best times to pin to earn the most engagement.
  10. Manage your Pinterest scheduling along with your other social networks.
These are some great tips on how to increase your blog traffic with Pinterest! Click To Tweet

Also check out some of my other posts on Art Business Resources for more helpful tips.

Blessings,

explore art journal page

 




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16 thoughts on “How I Increased my Blog Traffic with Pinterest

  1. Laurie says:

    Thank you for these helpful tips Carmen! Pinned and tweeted to share! Thanks so much for linking up with us for Brag About It! Hope you have a wonderful week ahead!
    ~Laurie

  2. Jed says:

    Thanks Carmen, these are some excellent tips. I’m excited about checking out Rich Pins. This is one social media platform that I keep hearing about, but haven’t quite figured out yet. Thanks again for the tips, and I’m visiting from the #NoRulesWeekeend 🙂

  3. Jann Olson says:

    Carmen, I mainly pin when I am visiting links from SYC, but I use it often for recipes. My hubby added a site that I can see what people pin of mine and it is interesting, but where do I go to see my stats like you showed? I see what is pinned, but have no idea as to how many times things are pinned. Thanks for sharing with SYC.
    hugs,
    Jann

  4. Lindsey says:

    Great post. I’d be curious to see what your daily Pinterest schedule looks like. I really need to get better about pinning more consistently every single day.

  5. Nearly Pro Nails says:

    Great tips! I typically use other social platforms other than Pinterest, and this has really got me thinking I need to explore Pinterest more.
    Thanks for the advice! I found you via Paula’s Blog Hop.

  6. Kimberlee says:

    Thanks for the info and the links – I didn’t know about pingroupie. I need to learn more about the group boards and how to use them – I was just thinking that earlier today before reading your post. Found your link from No Rules link party from Sincerely, Paula.

  7. Paula says:

    Hi Carmen! Thanks for sharing this post with my No Rules Weekend Blog Party. You have some great tips here.

    I’ve been trying to pin more often, but now Pinterest has tailored what I see on my feed based on the types of things I’ve pinned recently. For example I recently repinned a bunch of pins on ways to save money, and a bunch of different cocktail recipes. Now my feed is flooded with money saving pins and cocktails saying these particular pins were “chosen for me”.

    I’m going to need to see if I have to change something in my settings to fix this. I don’t want Pinterest choosing pins for me! I loved it back when I would see what everyone I follow was pinning, which was a large variety of things.

    If you have any suggestions on how to fix this let me know!!

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